Marketing Trends – Amazon Does Away WIth Incentivized Reviews


Formerly from Nashville, where she produced and hosted a public television show, Heidi Jewell currently resides in Denver, where she serves as an account manager for VOCO Creative. As a marketing professional, Heidi Jewell follows trends and developments in sales and advertising, both in Denver and in the world at large.

Incentivized reviewing has been a popular strategy in online marketing since Internet-based shopping first became a part of the culture. Manufacturers send products to tastemakers and bloggers for free or for a discount in exchange for a public review. Amazon has led the way in this practice for many years, but recent lawsuits over fraudulent reviews have forced a change.

Amazon announced a ban on incentivized reviews in the first week of October. This new policy will not apply to books, leaving publishers free to send out advance copies.

Amazon intends to use this opportunity to improve upon its own in-house review system, known as Vine Voices. This system allows Amazon to send products directly to trusted viewers, bypassing manufacturers and reducing opportunities for dishonesty in marketing.


Pokemon Go – The Marketing Power of Trends

Pokémon Go Image:
Pokémon Go


Before moving to Denver, Colorado, Heidi Jewell hosted and produced You Ought to Know Nashville, a 2013 Web series for Nashville Public Television and PBS Digital. Currently working as an account manager for VOCO Creative in Denver, Heidi Jewell likes to keep updated on the latest marketing news and trends.

One current trend that savvy business owners are taking advantage of is the Pokémon Go craze.

Pokémon Go is an augmented-reality mobile game that blends the real world with the digital, using GPS and Google Maps to make the world around you the game’s level. Throughout the augmented game world, players find spots called PokéStops, where they visit in the real world to get free in-game items. Many of these PokéStops are public landmarks, parks, and churches, but some are near or on top of real businesses. Using an in-game item called a Lure Module designed to attract wild Pokémon to a particular PokéStop, businesses have found these items also attract potential customers.

One example is the L’inizio Pizza Bar in Manhattan. When the restaurant found it had a PokéStop nearby, it made a Pokémon-themed pizza and invested in Lure Modules. While this particular in-game item costs money, the pizza bar’s initial $10 investment led to a 30 percent increase in sales over the weekend it tested.

Pokémon aside, businesses like L’inizio Pizza Bar show how profitable and beneficial it is to capitalize on trends while they are popular. Strike while the iron is hot and you may turn something totally unrelated to your business into an opportunity to bring in new customers and sales.

Beginner Food Photography Tips – Natural Lighting and Macro Setting


Food Photography pic
Food Photography

As a former producer for Nashville Public Television, Heidi Jewell was responsible for conducting interviews, writing, and research. Currently, Heidi Jewell is an account manager at VOCO Creative in Denver, Colorado. At her present job in Denver, she manages social media accounts. While away from her job duties, she enjoys food photography.

Certain tips can help you take a clear and precise photo as a food photographer. Shooting photos in natural light is beneficial whenever possible. By using the camera flash; a harsh shadow can appear under the picture and ruin the overall quality of the image. For the perfect photo, all you need besides your camera is natural light, preferably on an overcast day, and a curtain to allow for optimal lighting. The clouds and the curtain will provide filtered light.

Aside from the perfect lighting, ensure that you are using the macro setting on your point-and-shoot camera. It’s best to take the photo at an interesting angle by getting close or shooting at a three-quarter angle. When photographing food, it’s beneficial to get creative with various angles, as people have seen ordinary angles over and over; people usually want to see interesting and unique photos. Zooming in on the object will create interest and show detail.

The use of Social Media Marketing


Social Media Marketing pic
Social Media Marketing

Heidi Jewell is a graduate of Concordia University in Montreal, Canada, that currently resides in Denver, Colorado. A marketing and photography expert, Heidi Jewell currently applies her skill set as an account manager at VOCO Creative in Denver, Colorado, where she is also responsible for social media and digital efforts.

Social media marketing is a recent marketing trend that involves the use of social media platforms to market products or services to consumers. Social media platforms, such as Facebook, Instagram, and Twitter, are internet-based software programs that allow online interaction and sharing between individuals. The user base for social media platforms has grown extensively in recent years.

In addition to providing access to the large number of social media users, social media marketing provides businesses with the ability to target potential consumers based on their individual information. Social media users typically provide geographical and demographic data when they create an account, which assists in targeted marketing strategies. These strategies are often designed to spread via word of mouth, often referred to as sharing.

Short Waterfall Hikes in Colorado

Rifle Falls pic
Rifle Falls

Heidi Jewell is an account manager at VOCO Creative in Denver, where she’s been since 2014. She previously lived in Nashville, where she served as an editor for NYLON Magazine. Outside of work, Heidi Jewell enjoys running and hiking.

Colorado is a state known for its majestic beauty and is a haven for hiking enthusiasts. While there are many long-distance hiking opportunities, Colorado also offers many short hikes that provide similarly stunning views with much less effort. Here are a few short waterfall hikes:

1. Rifle Falls. Located near Rifle, this hike lasts approximately 1.5 miles roundtrip and leads to a segmented triple waterfall. The area also includes multiple caves for exploration and a shaded picnic area.

2. Cornet Falls. This half-mile roundtrip hike leads from downtown Telluride to the 80 foot tall Cornet Falls, which pours over red cliffs. The mountain view on the descent is also stellar.

3. Fish Creek Falls. Found near Steamboat, this is one of Colorado’s highest waterfalls, at nearly 300 feet, and is only a half-mile roundtrip journey.

Best Entry-Level DSLR Cameras

Nikon D3300 pic
Nikon D3300

Based in Denver, Colorado, Heidi Jewell is an account manager for VOCO Creative, where she puts her photography skills to use by shooting food photography for campaigns, print and digital ads, and social content. Heidi Jewell has also worked as a freelance photographer in several cities, including Nashville.

Choosing a good camera to invest in can be overwhelming, as there are so many options available at so many different prices. Most photographers who are serious about their craft eventually upgrade from a point-and-shoot camera to a DSLR, which allows for far more manual control and artistry.

According to TechRadar, the top three entry-level DSLR cameras are as follows.

1. Nikon D3300. This camera is not the most expensive but is one of the best. It offers great image quality and a very intuitive Guide Mode that helps photographers learn with great explanations of features. Downsides include a lack of built-in Wi-Fi and a fixed screen.

2. Canon EOS Rebel T6i. More expensive than the Nikon D3300, this camera features a terrific sensor and built-in Wi-Fi as well as an impressive autofocus and exposure metering system. Drawbacks include an average battery life and only 95 percent viewfinder coverage.

3. Nikon D5500. Ideal for those who want to get more creative, the D5500 offers a touch-sensitive articulating screen and a high-res sensor. Unfortunately, live view autofocusing is slow, and there is no GPS.

Choosing Running Attire Based on Weather Conditions

Running Attire pic
Running Attire

Heidi Jewell is a Denver-based marketer and photographer whose photography work has appeared in multiple publications, including Nashville Scene, Vogue Paris, and The New York Times. Heidi Jewell is an account manager for VOCO Creative in Denver. Aside from work, she enjoys running.

What you wear when you run can be almost as important as the run, itself. For the summer months when temperatures get to 70 or 80 degrees and above, consider wearing lightweight, breathable clothing made of synthetic material that will wick away sweat from you. Opt for light-colored clothing to help protect you from the sun without providing too much extra heat. A polyester top and shorts are a good choice on a hot day. If you prefer longer pants look foe ones with mesh panels to keep you cool.

If the temperature drops into the 50s, it might be time to pull out long-sleeve clothing. Wearing sweat-wicking materials is even more important in cold weather, as your sweat will quickly cool and make you even colder. Avoid cotton, which traps moisture.

In colder weather, it is increasingly important to cover your entire body. Use a zip-up jacket to cover your neck, while long socks and gloves will protect your ankles and hands. Go for lightweight fabric that warms you without making you toasty to avoid excessive and unnecessary sweating once you start your run.

Running attire is specifically designed for comfort and function as it pertains to running, but if you are wearing the wrong clothes for your current temperature, you may negate some of the positive effects the clothes otherwise offer.